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2009 World Sledge Hockey Challenge - Economic Impact Assessment Released
February 9, 2010 (Ottawa) - The economic impact assessment of the 2009 World Sledge Hockey Challenge was released today by the Canadian Sport Tourism Alliance (CSTA). The event was held in Charlottetown, PEI, from November 17 - 21, 2009.
The combined spending of the participants, spectators, members of the media and others who attended the 2009 World Sledge Hockey Challenge, plus the capital and operational expenditures made by the organizers of the event, generated a net economic activity (GDP) of $381,000 throughout the Province, with $238,000 occurring in the city of Charlottetown. These expenditures generated an estimated $778,000 in economic activity for the Province of Prince Edward Island, of which $507,000 occurred in the Charlottetown. These expenditures supported $272,000 in wages and salaries in the Province through the support of 8.6 jobs, of which an estimated 6.8 were in Charlottetown.
Considerable tax revenues were also produced by the event, totaling $175,000. The event supported federal government tax revenues of $75,000 while an additional $77,000 in taxes accrued to the Province of Prince Edward Island. Moreover, $22,000 in taxes was supported in Prince Edward Island municipalities, of which $18,000 accrued in Charlottetown.
“Hockey Canada strives to deliver the best hockey events in the world,” stated Dean McIntosh Director of Marketing Services and Events for Hockey Canada. “When we are able to partner with a community like Charlottetown, the hockey passion, civil pride and event ownership take over and great results occur. The CSTA assessment process provides us with a terrific tool to quantify the success of the event. Our organization commends the City of Charlottetown for hosting a tremendously successful 2009 World Sledge Hockey Challenge.”
"Our city values the role sport serves in creating a balanced and economically stimulated community," said Mayor Clifford Lee. "It is very important that we continue to position Charlottetown as a leading sport tourism destination and forge many strong partnerships with organizations like Hockey Canada while continuing to grow the market, stimulating tourism and economic impact for our community," added Mayor Lee.
The Canadian Sport Tourism Alliance conducted the analysis on behalf of Hockey Canada. To conduct the assessment, the CSTA used STEAM PRO (Sport Tourism Economic Assessment Model – Professional version), which measures the economic impact of a sport event on a community.
A total of 152 valid on-site surveys were conducted and collated at the competition venue, providing the survey results with a confidence interval of +/- 6.3%, 19 times out of 20. The survey was conducted using the Techneos Entryware Pro System, which features the Entryware™ Designer software program for preparing the questionnaires as well as Entryware™ for Palm OS running on handheld PDA’s for data collection.
A copy of the full report is available in on the website at:
www.canadiansporttourism.com
About CSTA
The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level. The CSTA services over 200 members across Canada, including 105 municipalities, 55 national sport, multi-sport and major games organizations and variety of other national and provincial sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry with approximately $2.4 billion in annual spending by domestic travelers.
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Contact:
Rick Traer, CEO
Canadian Sport Tourism Alliance
Tel: (613) 295-6388
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